Grab ESG Report Website and Personal Impact App
A Spotlight on Grab Sustainability Efforts
In 2021’s Environmental and Sustainability Governance (ESG) Report, Grab has recorded significant success in its efforts to promote more sustainable practices across its wide range of business units. This is an opportunity for Grab to increase awareness of this with its stakeholders and users - both to grow brand goodwill and to encourage higher usage of its services which empower them to do their part for the planet.
The Approach
Working closely with the respective stakeholders, we created both the Grab ESG report and translated it into an interactive digital experience housed within a dedicated microsite which:
Presents highlights from the report in a visually-driven, easy-to-digest form that is much more consumer-friendly to showcase Grab’s sustainability achievements.
Allows users to log in via their Grab accounts to see their own personalised impact report on how their usage of Grab services has helped the environment - this comes with recommendations on what to stop/keep/start doing in order to be greener.
The Results
Successfully deployed in 8 Southeast Asia countries in 6 languages
Webby Award nomination in 2023.